WordPress is a powerful CMS that can help you to save money and time on the backend to maintain a great site. But did you know that SEO and WordPress, together, can make your business even stronger on the net? If not, then you need to try partnering these two techniques. Doing so can greatly increase you audience, as well as your potential client base. Here we will talk about SEO tips and tricks that everyone (including web developers) should know.
Use the Right Theme
Did you know that there are SEO themes for use on WordPress? These themes are often the simplest when it comes to code. Simple themes make it easier for search engines to find and get at the important content on your page. It also help your pages to load faster. Customers and search engines both love these themes for that very reason. If using SEO techniques is very important to your business, be sure to think about opting for a faster performing and more simplified theme than you might have chosen, otherwise.
Common SEO Techniques on WordPress
Utilize common SEO techniques within WordPress. Here are some of the most common SEO techniques you can use on any site:
- Use keywords or keyword combinations for webpages.
- Put keywords in Meta tags.
- Create dynamic, useful, interesting content your customers love.
- Shorten your permalinks within your page.
- Link back to other pages within your page that are relevant.
- Link to other outside pages that are reputable and relevant, too.
- Use tactics to make important text and points stand out for readers. Examples are headings, subheadings, and lists.
- Partner your WordPress with your Facebook, Twitter, or Pinterest pages.
- Use image tags.
- Try an XML sitemap.
Don’t Be a Baddie!
Now that we talked about some good things to do, there are also SEO things to avoid. Often, these are called black hat tactics. Black hat tactics can be a bit spam-y. They include things like stuffing your articles and page tags with keywords. Avoid this. When Google and other search engines see this, they might just mark your page as spam. You must walk a fine line to get the amount of keywords right but not too right for each article. 1-3% keyword density is good. Also be sure to not use anything other than WordPress (yes, we know that Flash is tempting, but don’t).